what’s holding your biz back?
Over the last few years, I’ve had the fortune of working with dozens of businesses. Some acted on my advice, and they thrived. Others stuck to their old ways and sank to the depths of oblivion. This led me to think of the following question: What Is It Exactly That Kills Businesses? Here are the […]
Billion Dollar Insight from Retail Malls
Got this insight while waiting for my friend at a shopping mall. One thing I noticed between the more successful shopping malls and those that flop is this. How intentional they are when it comes to their layout The best shopping malls design their spaces so that people are more inclined to spend as much […]
Why Youtube will 10X in the next 5 years.
There’s been a prominent shift since the pandemic, I bet you realized… And that is the rise of YouTube. I saw this trend in 2021… and that was why I shifted to going all in to become the Youtube Ads Doctor. And today, I wanna break down the dynamics of this fundamental shift. […]
Old vs new (Leads edition)
Been thinking alot about the funnel craze where everyone was selling funnels, funnel design, performance marketing These days, its way harder to generate leads at a high return, everyone misses the good old days All you required to do is run a good ad to a converting funnel and boom you get clients at […]
cold prospecting?
Finally back from my holidays in Melbourne with my GF. Here’s a picture of us on a road trip to the 12 apostles. Had an awesome break, lots of great food and coffee. So today I wanted to share with all of you what’s the right way of cold prospecting Lots of agency […]
The Real Recession
Here’s something that has been bugging me for the past 2 years Performance marketing / direct response marketing is getting harder and harder Its harder to get a different or better idea than your competitor Its harder to get a lower cost per lead Its harder to create new ways of acquiring leads Its harder […]
Email is STILL King
Besides the countless strategies that other people are selling you on social media and ads The number one highest ROI is still email marketing A few caveats on this strategy before I continue 1) leads can be obtained via ads or organic content/outreach 2) leads must be your ideal client profile (meaning the landing page […]
the new era
Here’s why the era of marketing has changed from lead arbitrage to creator-led / trust-led You see big brands popping out from nowhere with the likes of mr beast, logan paul, connor mcgregor, ryan renolds and more It’s by no coincidence… This is the reason why some creators are pouring all their cash into building […]
Ready Buyer Leads
Was thinking about how to differentiate my new program today and one of my partners told me that we have been getting ready buyer leads out of the gate for our business and my client’s businesses Here’s what I mean… Most businesses focus on paid advertising as the holy grail to get them leads, leads […]
$1000 Dinner
I ate in an omakase restaurant yesterday for my 3rd anniversary with my GF Honestly, it was one of the first times I enjoyed both the food and the experience during the meal And for the amount I paid, I would say it’s very worth it compared to the other places I been before This […]
