Got this insight while waiting for my friend at a shopping mall.
One thing I noticed between the more successful shopping malls and those that flop is this.
How intentional they are when it comes to their layout
The best shopping malls design their spaces so that people are more inclined to spend as much time as possible in the space.
The highest and lowest floors are almost always created for high-intention activities.
Such as dining, grocery-shopping or movie-watching…
And you’d notice that the bulk of the other shops are scattered across the 2nd, 3rd or 4th floor…
Such as clothing brands or electronics.
These retailers know that it’s pointless to try to get as many people into the mall as possible.
So they ignore that and focus on optimizing the customer experience or “conversion factor” (How likely a customer spends).
Because the more they focus on optimizing for conversions or customer happiness…
The more foot traffic they get.
We can certainly apply this lesson to the online business as well.
Most entrepreneurs get obsessed with lead generation.
They think about how many leads or prospects they need to get in front of…
Or they worry over the increasing cost per lead on Facebook…
When they should be thinking about how they can get their leads to spend more time with them – This will be a big catalyst to make them buy.
This is also why some food brands especially (ice cream joints) like to give out samples.
You could do this through free lead magnets, video content or short form reels.
The other factor you can look at is how you can get your clients to pay more money.
Perhaps offer a continuity coaching program or high-ticket events to extract even more cash.
The last factor you can optimize is your clientele happiness.
What is the state of mind of your client after consuming your service?
Are they confident, happy and reassured with your offers?
The happier your clients are, the more likely they will refer you and this in-turn creates inbound leads.
So the next time you find yourself worrying over lead generation…
Remember this email and start focusing on other areas of your business to boost the Lifetime value of your client 🙂
