Here’s why the era of marketing has changed from lead arbitrage to creator-led / trust-led
You see big brands popping out from nowhere with the likes of mr beast, logan paul, connor mcgregor, ryan renolds and more
It’s by no coincidence…
This is the reason why some creators are pouring all their cash into building up a team to focus on building an audience on YOUTUBE
Basically, YouTube is the 2nd biggest search engine in the world and the best place for anyone to build an audience that know, love, and respects you for your craft… that’s if you build it in the right way
I saw this change coming from a mile away when ads started to work less and less in Singapore
People are getting jaded by big promises and flashy lifestyles in ads
Rather they crave for authenticity
This is where creating YouTube videos comes into play
So if you are still on the fence on whether you should create videos on YouTube for your business
The answer is you should
Do it before everyone catches on this trend…
I’m bullish on YouTube and you should be too
And YouTube is the very reason how i was able to scale my agency to 7 Figures (Just being interviewed by hosts on their podcast)
It’s also the reason how I was able to build a 6 figure business in just a matter of months.
