Here’s something that has been bugging me for the past 2 years
Performance marketing / direct response marketing is getting harder and harder
Its harder to get a different or better idea than your competitor
Its harder to get a lower cost per lead
Its harder to create new ways of acquiring leads
Its harder to convert leads into clients
and that’s because there’s a recession happening
and no its not the normal type of recession but rather a trust recession
So the shift in everyone’s marketing and strategy is required to change
Come from a value and insight point of view rather than just closing more clients and getting more leads
how do you create a better flywheel for your business to improve the trust and get leads that are ready to buy from you?
Think longer-term instead of shorter-term
That’s the key to the new shift
