There’s been a prominent shift since the pandemic, I bet you realized…
And that is the rise of YouTube.
I saw this trend in 2021… and that was why I shifted to going all in to become the
Youtube Ads Doctor.
And today, I wanna break down the dynamics of this fundamental shift.
So if you’ve been reading or watching my latest content, I’m talking about how we’re in a Trust Recession today.
People are jaded by hyperbolic claims and flashy lifestyles in advertisements.
Skepticism is at an all-time high.
Even Tai Lopez has pivoted from his trademark “Lambo… here in my garage” ads.
The answer to this Trust Recession?
I believe it’s YouTube.
Why?
Let me explain to you with first principles.
What’s the number 1 Trust-Builder in the world?
It’s neither giving guarantees nor promises…
It’s TIME.
The more you willingly spend time with someone, the more trust and rapport you build with the person.
And Youtube is the most convenient tool for your prospects to spend a lot with you.
Not Kajabi, Teachable, or Thinkific.
Moreover, when people watch your videos, they can see how you look and hear how you speak…
Hence, it’s more immersive than reading a book.
When people spend lots of time watching your video content or podcasts, their rapport with you increases drastically.
This is why Youtubers like Jake Paul, MrBeast, and KSI are crushing it with real-life brands.
Case in point:
MrBeast sells everything from apparel to chocolate & he rakes in a ton of cash.
When Jake Paul first released his PRIME drink, its cost upwards of $7-10 a bottle. (You can get other sports drinks at a far cheaper price.)
Why so expensive?
It’s the Celebrity Effect.
When people spend hundreds or thousands of hours with the Youtuber, they like…
The influencer enjoys a ton of trust and rapport equity.
This is why YouTube is the #1 Accelerator of Trust.
Moreover, more and more people are using YouTube to find solutions to their problems.
This means that if you’re a coach or consultant…
Your prospects could easily find you there if you have the relevant content.
Long story short, I foresee YouTube to 10X in the next 5 years.
So, if you don’t have a YouTube strategy…
It’s time you think of one. 🙂
