Wanted to share with you something very fundamental today…
The number one question most clients ask me is, which strategy do I use for acquisition or what should I improve in my marketing
It’s an interesting question, because the answer lies within your business data…
All we need to do is to record down all the numbers in your client acquisition journey and we can see where else we can find opportunities to improve and lift revenue and profit margins without changing the whole entire strategy
Founders who understand this concept very well, tend to know exactly what needs to be done to scale…
Those who don’t, usually get stuck in a never ending hamster wheel and get infected with shiny funnel syndrome or focus on the wrong metric like CPL..
You will need to zoom out to be clear-headed..
So I had a client who based on last year data. did projections for this year to hit 2024 goal/targets
Looking at the numbers and the adspend he has, it was almost impossible to hit the targets at all.
To hit the targets he would require 4x more adspend which will bring down ROAs to 1.5-2x
Which isn’t very healthy for the company
But the numbers tell a story…
It shows that there is alot more work to be done on the appointment setting, closing and follow-up part after their event
And it’s possible to double their appointment rate as that’s the industry average
After reorganizing the projections, we obtained much better insights into what is required to be worked on in 2024 to really push the revenue up through small tweaks…
Once those small tweaks are systemized we will then be able to hit their goals of 2M this year
So if you are panicking about what to improve or do this year do this first
- gather your full funnel data
- Compare with your friends in the industry and see which area you can lift
- Work on lifting those weak areas up and use a system to maintain the numbers
- See your revenue grow without spending more money
- or you can choose to work with me to figure it out faster
That’s all for today!
