So, when I was still interning as a trainee physiotherapist, my mentor was pretty hard on me whenever I made a mistake.
Totally understandable.
You were dealing with human bodies, so you had to be precise.
He was rather particular about…
- Where to apply force
- How much strength to use – When overexerted, the client may feel pain and complain.
- Which areas should you avoid, and where should you pay special attention?
While the internship wasn’t particularly pleasant…
It forced me to become more observant.
And this is a skill I credit to my effectiveness as a marketer today.
One of the META marketing skills you can have as a marketer is troubleshooting broken funnels.
Whenever my client comes to me with an issue…
They don’t know the depth of the problem.
For example, if a client comes to you angrily complaining about high CPL…
They typically don’t know what is causing the increase in ad costs.
It’s completely up to me to reverse engineer the root cause of the revenue leak.
Funnel Troubleshooting is what I do for my higher-level clients – Ben Ong in particular.
We’d spend 2-3 hours scrutinizing his entire funnel for Authentic Advisory Systems and optimizing the things that were working.
Troubleshooting funnels is one of the hardest things you can do as a marketer because apart from having core fundamentals…
You need a lot of experience on what works and what doesn’t.
