So, I want to share one uncomfortable reality in today’s online marketing landscape.
Here’s the context:
Many new marketers I see today fall into 2 camps.
- Creative Marketers – They often fall prey to Shiny Tactic Syndrome where they are always keen to try out something new when the old stop working – New ads, new funnels, new lead magnets.
- Copycats – They copy what is working out there without understanding the bigger picture, thinking that by following best practices, they can grow their business. (Classic business school thinking)
As you may have noticed, the market is changing faster than ever.
In 2024, we’ve seen things like:
- The advancement of improved AI technology (Chatgpt 4o)
- Business gurus are trending between viral and blindness. (Where one moment everyone listens and the other everyone gets sick of them)
- An economic slowdown is hitting many industries (And we’re yet to experience the full impact).
- More and more people are wary of false promises and fake guarantees.
As a result, online marketing is becoming harder. People are putting in more effort only to get fewer results.
The best weapon you can have against this Trust Recession is:
STRONG FUNDAMENTALS
If you’ve watched my podcast with Ben here…
You’d know that Ben could only take his business to 6-figures because he had solid fundamentals…
This means that he knows:
- Who is his Ideal Client? What’s their demographic? What do they care about and what do they need?
- What are the biggest issues of their Ideal Clients? And how to resolve that issue.
- Where to find his Ideal Clients? How to connect with them on Social Media like FB or IG?
- How to solve his Ideal Clients Problems – So they get value out from the coaching.
- Why do they buy from him? What makes Ben’s students renew their coaching membership?
As a growth marketer who has helped many digital companies make millions of dollars…
I believe that the core fundamentals are incredibly important.
While trends and rules change…
Fundamentals don’t.
