Speed of success and scaling fast and hard have always been in my mind since I started entrepreneurship
It’s like the driving force of every young entrepreneur who wants to break out into the space and become successful…
I was once like that as well…
I always wanted to hit a certain income goal, with X amount of team members, drive a nice looking car …. the list goes on
But the truth is, that’s when you don’t really know what you want in business and in life…
Which comes back to the point, sometimes growing slower with strong foundations is much better than fast scale/growth
I have seen many companies collapse on itself when they scaled too hard in the market.
Be it due to bad fulfillment, or too much unrealistic claims, the market had a 180-degree change…
It’s when things like these happened to some of my clients and friends from before, it made me realise how important it is to build a business with a longer foresight in mind
Short terms opportunities are great but if you do not prepare for the long term it’s hard to revamp your company
Which is why many coaches and consultants restart their company after one big devastating event
Start with the end in mind instead
- Create a longer-term vision
- Improve fulfillment & support
- Reduce unrealistic claims
- start creating/investing in your brand
- Utilize multiple sources of traffic
- Create longer term relationships with leads
And as an effect convert more leads, increase revenue per clients, and generate more attention and demand for the brand
This ensures when the market changes, your company will not be shaken…
Recessions are just opportunities to create bigger moats for our business
