Some new faces have entered my world via ads & content, would like to give all of you a warm welcome into my world
I was doing some deep reflection a few days back and wanted to see what was the number one easiest way to get the highest leverage as an information/coaching business
People have constantly pushed different strategies into the market every year, but one strategy has outlast them all
And that is a lead magnet and email marketing…
Which brings me back to a point, simple beats complex
Why does it work so well?
Because it is all about getting a lead to consume information on your solution which helps them solve their problem
The next step is for you to constantly email them to consume more of your solutions, insights and personality
Somehow doing it consistently across years is one of the hardest systems for a lot of coaches and consultants
I had a client with a list size of 10k and they have not frequently emailed their list even when they were required to push to their paid events/webinar or summit…
All we did was to create 14 pieces of email to push to a live event and spent slightly less than $500 on ads
That leads to 150 paid attendees and the potential of 20-30% of them turning into clients in the next 3-6 months
So if you aren’t even leveraging on this age-old strategy that everyone seems to downplay, what are you waiting for?
The key here isn’t to sell in every email but to give insights and showcase your personality with it…
Sometimes you can also hire marketers to do it all for your business…
But I like to keep my emails authentic to my brand so I do it myself for now..
So if you have a list, utilize it for maximum leverage before they forget about you!
