which do you think is better?
content marketing / organic marketing basically everything that doesnt require you to pay money but to focus on creating post, videos, audio and organically get attention from the platform
Or
Paid advertising where you pay money to the platform to push your ads to targeted people for an action (Optin or buy)
The age old question is which strategy is better?
My answer after trying both of them is create a synergistic relationship between the two
Instead of using only one, you utilize both at different situation
Use paid ads to accelerate your awareness to people who dont know about your brand or offer
and use content marketing to build trust after they get to know you
Using this strategy you will get faster attention in the market and higher conversions
People who only play in one side will realised that either ad costs are rising and they cant manage spending so much on ads anymore
Or that the platform is punishing them for no reason and reducing their reach
Instead why not use each strategy for the main outcome its intended for?
This is exactly what i’m going to do in 2024 for my own consulting business
Im starting heavily with content to build trust first before moving into the paid ads in the next few weeks to grow my email and social platforms
A prospect (soon to be client) told me today that he didn’t trust me 3 months ago when I asked him if he wanted to join my program…
But after reading my stories and posts he knew he had to discuss with me about joining
Content marketing works, utilize it the right way and you will see conversions shooting through the roof…
All I did was to voice my own opinions and rants on business practices that people are doing and my own life and personality to inject a bit more fun for myself
