I’ve been tremendously blessed.

Over the last few years, I’ve worked with dozens of coaches and consultants of all sizes and stature.

This gave me the experience to learn what works and what doesn’t.

After working with some of my client, such as:

  • A 7-Fig/year Trading Titan in the SEA region.
  • A $30M Coach who mentors the Top Champions in their Industry
  • A Property Mogul who made over $900K in 1 year.
  • A digital marketing consultant who broke over 6-figures/year.

Most of my most successful clients share three COMMON traits.

  • Desire: Desire leads to Action, which is the most important element to succeeding in business. Having clients on board who have high levels of desire and drive means you won’t have to motivate them, which is a big PLUS.
  • Humility: A healthy ego makes you easier to work with. It’s hard to work with someone with a Know-It-All attitude.
  • Trust: No marketing system guarantees instant results. The most successful clients believe in the system and they will put in the work regardless if they don’t see an immediate bump in their revenue.

If you have clients with these three traits, it’s incredibly awesome to work with them because:

  • You can show them what to do, and they will take Action— You don’t have to motivate or hold their hand when they work with you.
  • They take responsibility for their actions and results – They don’t drain your energy massively and you can help your client succeed with minimum effort.
  • They are committed for the long haul – By having clients who are vested in working with you over a long term period (Six months or a year), you can secure a healthy cash flow for your business.

If you want to build a sustainable coaching or consulting business…

The easiest way is to set your clients to a Success Standard.

This will weed out leads who fall short of that standard or show opposite traits (e.g., Lazy, Narcissistic, Skeptical).

Having the right clients at your door kicks off a positive reinforcing cycle.

Right clients -> Real Results -> Relentless Referrals +Word Of Mouth.

Besides solving many problems from the very beginning, you can create a positive loop when people see your advertisements.

Something for you to think about:

Who gets the most results from your services?

What characteristics or traits does he or she embody?