Lately, you might have heard a lot of thoughts about the Creator Economy & the Creator Model…
Made popular by people like Ali Abdaal, Dan Koe and other famous Youtubers…
Many entrepreneurs see the massive benefit of being famous.
Because fame equates to people knowing what you do and therefore…
You don’t have to promote yourself as much.
(If you’ve been reading my emails, I mentioned how Alex Homozi can lower his CPCs just because everyone knows about him).
This is why one trend I’ve been noticing is that entrepreneurs overshare irrelevant stuff that their audience doesn’t care about…
For example, what they had for lunch or dinner…
Their shopping trips with their families…
Or what they do in their free time…
Unfortunately, creating content your audience doesn’t care about is a low ROI activity.
So, how do we make things right?
First, we have to understand one simple fact.
Fame doesn’t get you paid…
What puts money into your bank is Trust.
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This insight is incredibly important if you’re starting with a small to no following and trying to build yourself up…
Say when you have a follower base of 500 subscribers…
What matters is the value you can deliver to them rather than what you eat or where you go…
Also, consider our current environment where we’re having a trust recession…
Everyone is jaded with over-the-top claims.
So, what can you do to stand out?
You create content on what your audience cares about.
That’s how you build credibility – A factor more important than fame.
Remember, fame gets you known.
But credibility gets you paid.
This is why if you’re new to this content-creation game…
CREDIBILITY > FAME
So if you’re more of a creative-type entrepreneur…
You’d want to ensure that your entire content strategy is aligned with your entire funnel and audience.
That’s how you can make content creation a high ROI activity.
