If you knew me, you’d know that I don’t usually spend my money on this…
I’m all about re-investing in myself and my business…
But recently, I just dropped 20G’s on this.
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In the past, I’d think that spending money on Watches was materialistic and kinda dumb…
…Until I started to see its value.
I started to understand why Rolex has been the go-to luxury watch brand for millions of people for decades.
…The intricate details that goes into the movements…
…The weight and feel of the watch…
…How comfortable it was…
…How it made me feel and reminded me of my growth and accomplishments…
…How it started changing the way people perceived me, especially those who didn’t know me…
…How it was actually built to last for decades…
Long story short – I started to understand the Value.
And this is something that I always focus on when it comes to building offers and in fact, positioning.
Price is what you pay. Value is what you get.
And I always follow this formula:
Good offer = High perceived value from your core audience.
Notice how I mention “core” audience.
Not to everyone. There’s a reason why Rolex is not targeting everyone. They’re only targeting a specific pool of audience.
So find out what your core audience WANTS. Increase their perceived value of your offer.
And soon, you’ll be selling your thousand-dollar services like hotcakes.
That’s all for today, and this is really just the tip of the tip of the ice berg (that’s no typo) of what I share in my consulting calls and group coaching.
I just wanted to remind you that on June 27th, my Evergrowth Mastermind will officially kickstart, and the early bird price will only be available for the next 8 enrolments.
The early bird price will stop as soon as there are 8 enrolments or on June 27th, whichever comes first.
If you’d like an early invite so that you can take your spot before someone else does,
Reply “EG” and I’ll let you know before we open doors.
