Ever felt that the more you spend on ads the less you get in return?
That the age-old strategy you have been using hasn’t been working as well before
Or that people just don’t bite your offer as easy from before
It’s totally normal as more and more competitors get into the space and your prospects start to get educated on certain industries and sales strategies…
Or worse the niche you are selling in is on a decline or a temporary slump due to seasons…
Here’s how to stop relying only on paid ads
Unless you are running a super trendy offer that instantly makes bank when you run a webinar/vsl
The truth is this difficulty is actually great for you IF you want to create a long-lasting business
All business will fall into the same trap
The new trendy strategy will slowly die down and become normal again
Fundamentals stay true time and time again
Here’s the fundamentals
1) Trust
You will be required more and more to build trust online.
With the advent of AI & social media, more and more content will be pushed to everyone. And everything will have seemed like a blur
People will be less trustworthy of offers & claims
So the way out of this is to consistently build your personal or company brand to create trust
You can do this through
creating a podcast (one of my favourite and easier content structures to manage)
creating long form content on youtube / blog
creating short form content (least important as most easily forgotten)
2) Nurture
This is similar to the first fundamental where you create content to build trust, but in this case, we nurture an audience already in our ecosystem to consume the content we put out
Some people say lead nurture doesn’t work and it is a myth, I say as long as a lead doesn’t say NO, it means it a maybe
I have situations where a lead has known me for years before they buy, and most of my revenue and my client’s revenue comes mainly from their list, that’s where most of the money is being made
3) Broader
So having only one small narrow entry point is hard to scale or maintain in the long run. That’s because you are only targeting a small subset of the audience who are Problem or solution-aware
Also if you run a webinar, not everyone wants to sit through a 3-hour webinar directly from an ad
That’s why having other entry points that are broader and less commitment helps as a longer-term strategy for scale
One of those strategy is to create a simple lead magnet to grow your list
Most of my lead magnets I create have generated over 10x Returns at minimum for clients and myself
It just takes a while before people buy from you
4) Renew
Lastly, it is about trends in the marketplace
Don’t fight against trends, use them…
If AI is hot attach the context to your ads and offer
If crypto is hot do the same
If certain things are in your favor use it to push your offer as well
Stop trying to go against the market, it rarely works well in the end for you
So all you need to do is renew the angles of your ads, copy & offer and it will breathe a new life into your business
I recently helped a client achieve this and we generated one month’s worth of revenue (300k) in just one webinar
What’s one thing you took away from this? Let me know
P.S. For the next week, I’m opening up spots for Clear Growth Intensive…
I’m opening up 3 spots for March
I only have one goal in mind for all my clients
Extract as much hidden profit in your business & get you to 100k/mo sustainably with higher ROAs, margins & peace in your coaching/consulting business
This is unlike other coaching or consulting because it’s not a course nor a group coaching program where you follow a “set path” that may or may not be suitable for your business
It’s a One-on-One custom consulting program where I will do a deep dive into your business and advise accordingly on how you should scale your business to 7 figures
I have done it for multiple coaching businesses in various industries and using different funnels from webinars, VSL, Low ticket & lead magnet
Our team has over 100M of tracked revenue.
