Here’s something that still amazes me.
Some clients pay me anywhere from $40K to $150K a year for one thing:
Clarity.
They’re seasoned professionals with thriving teams, serious budgets, and all the resources in place.
And yet, they see the value in paying top dollar for just a small shift in perspective or a fine-tune to their SOPs.
Why?
Because these little shifts transform how their entire team functions.
Most agencies and consultants don’t realize this.
They’re capable of charging so much more, but they’re stuck thinking like the rest of the industry—afraid to position themselves in the top 10%.
In the last few years, I made this shift myself.
After leaving my agency, I went quiet, worked only with a few select clients, and refined my positioning to attract the top-tier.
Now I work with fewer clients, each engagement highly focused, each relationship deeply rewarding.
Think about it.
When you’re positioned to work with the top dogs in any field, you’re not just delivering value—you’re setting the standard for the industry.
This means you can easily charge 30-50% more…
All you need to do is to apply a few tweaks to your positioning, your message, and the way you operate.
Are you positioning yourself to get the clients you really want?
To your success,
Bryan
