The reason why I kept pushing businesses to start creating content in the past few months is mainly due to how much content has helped me even when I hated creating it in the past.
I had videos from over 4 years ago still generating me, clients till this day
Word of mouth of people who don’t even know me personally recommending me to their friends for YouTube Ads in Malaysia and USA.
This lead me down the path of really specialising it to understand how exactly we can duplicate the process for other agencies, coaches and salespeople
And being business people we love speed, and hate trying to create content to go “viral” (sometimes it means doing stupid stuff for the camera)
I hated doing that, and realised that there’s a better way with a special kind of Youtube Ads that builds trusts with even the coldest of audience
But beside lead generation here are some benefits content creation on Youtube can help you
1) helps you to form up better sales arguments with prospects
- The more content you create the better you are at articulating your point
- Better at your pitch
- better at answering objections
- better at coaching
2) Helps you to attract much better talent
The authority and respect that comes with creating content consistently, showing your results & showing your expertise in a very bare it all format , helps you attract great talent
Smart people tends to follow smart people
The more you put yourself out there in the world , the easier it is to attract A star talent to follow you
And creating content is like leadership, where your voice your opinions and values to the world
Those who get attracted will have similar values as well
3) Helps you to optimize your offer
Data tells you everything, especially if a video does well organically
It gives you ideas on what people are looking for
This sense of the market is unmatched as it gives you advantages to optimize or change your offer accordingly before your competitors
Content creation can be as easy as 1,2,3 if you allow it to be
Stop thinking it needs the best camera setup etc
My recent videos have just been me screen recording a document and it still did decently well
Start now if you understand that the market is shifting
