Another important insight I recently shared at my friend’s Mastermind is the value of Systems.
This is something I talk about with my private clients a lot…
Systems are indispensable for companies because it separates a business from a job.
For example, if you’re a highly paid coach or consultant and you’re doing the sales, marketing, fulfillment, customer service, and finance all yourself…
Then you don’t have a business – you have a very lucrative job.
And that’s not a problem until you want to scale…
So what are systems? (You may hear them a lot and not know what they actually mean).
To put it simply, they are processes that tell you:
What: What needs to be done to consistently generate a predictable outcome? (E.g. What are the steps to do X or Y tasks? Write Copy or Run Facebook Ads?)
Who: Who should you hire for this role? (It’s important to hire for the right fit.)
Why: Why is this outcome or result important, and how does that contribute to the company? (This is important for delegation).
How: How to do XYZ steps correctly without making mistakes.
As an ex-agency owner, systems are everything when coordinating copy, creatives, and media buying across the entire team for clients.
It’s the same when you’re running a coaching or consulting business
You need systems on:
Fulfillment: What should a new team member do to consistently deliver high-quality results without your hand-holding?
Sales: How can you ensure that your sales associate/appointment setter constantly closes your leads predictably?
Marketing: What are the steps to ensuring that you can sustainably create attractive big ideas, offers, and lead magnets to grow your audience?
Customer Service: How do you ensure that your customers enjoy the entire experience working with you so they continue to be buyers of your product or service?
Systems are a necessary evil if you want to scale.
Most entrepreneurs procrastinate on creating them because it’s a lot of work…
And the tangible effects are only seen when you have a certain team size to support you.
Unfortunately, most business owners have to learn the hard way about the value of systems.
This could range from losing a customer…
Or losing a potential deal…
Or having a failed marketing campaign…
So, don’t put this off if you’re trying to scale.
You’ll regret it.
Start building systems, and you’ll see the fruit of rewards when you hire and delegate.
