Last week, I spoke about my habits, which helped me greatly in business building.
After working with hundreds of different offers and dozens of clients…
I’ve noticed a common trait among the best online businesses I’ve seen.
If you were to look at the titans of online marketing right now…
They all embody these traits.
Whether it is Alex Becker of Hyros…
Alex Hormozi of Acqusition.com…
Iman Gadzhi of Agency Accelerator…
They have:
- A very diversified lead source—They don’t get all their leads or clients from one channel. They have multiple channels: Facebook, X.com, and Youtube.
- They aren’t concerned about CPL. Because of high-profit margins and a comprehensive client acquisition strategy, they can afford to lose money on advertising and be perfectly okay with it.
- They can afford to lose money and they do not fear their bottom line with their paid traffic. Unlike many SMEs who are concerned about CPL and ROAS because they can’t afford to lose money on ads.
Business is simple.
As Dan Kennedy once said:
He (Or She) who Can Pay the Most to Get a New Customer Wins.
If you’re too fixated on the short-term performance of the business (CPL and Return on Ad Spend)…
Then you will neglect the long-term growth potential of the business.
That’s something you should be considering as an entrepreneur.
If not you’d be applying all sorts of short-term strategies to extract as much money from your customers as possible…
This could be bad for your business in the long haul…
Even if it’s profitable in the short run.
Remember, short-term strategies that give quick wins will kill you in the long run.
If you want your business to grow consistently, focus on the right actions…
At the right time…
And you will acquire new clients effortlessly.
