Here’s something I noticed recently:
Many salespeople (Financial advisors or property agents), agency owners and coaches/consultants are trying to create content to become famous.
They’re FOMO-ed into content creation.
After seeing many people get results from social media marketing.
They post random things without a context or objective, such as their meal of the day or what they’re doing…
This is why they don’t get results.
Here’s something I learned after reverse-engineering some of the most profitable Videos. (Whether short form or long form).
This content fulfills three criteria:
- Attractive (Provides something they are excited to watch)
- Useful (Something that the audience can actually use and get value from)
- Intentional (The video is created with an end in mind – Usually to a Call-to-Action)
Here are some examples of high-quality video content:
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Alex specializes in doing teardowns where he dissects and analyzes a particular piece of strategy.
And in case you think that his strategy works because he’s Alex…
That’s not the case…
I’ve seen other experts doing the same thing with amazing results.
Here’s the same idea applied in another niche (property):
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If you’re trying to create content to appeal to your audience…
Keep this simple principle in mind.
Think of how you can make your videos interesting, valuable, and intentional.
Doing so will not only help you build a bigger audience…
It will also make your wallet fatter. 🙂
