I predicted a few trends in the SMMA space way before it happened
Trends like
TikTok short form content agency
AI Chatbots agency
Whatsapp Automation agency
It’s all because of the blue ocean concept and geo-arbitrage
Basically, it is about understanding supply and demand
There’s alot of demand right now for all these services but not alot of supply at the moment and hence anyone who embarks on creating such an offer tends to do well in generally
It’s like when I started my YouTube Ads agency, clients literally came to buy from me.
However, trends don’t last and when people notice you are doing well, they start copying you
So the question then is how do you build a moat?
Here are 3 ways to build a moat in your business
The first one is the most important reason why people buy from you.
You see YouTubers like Iman Gadzhi, Tai Lopez, and Ali Abdaal never run out of new clients/customers to sell to
And neither do they have to rely on ads or prospecting to convert their audience
All they need to do is to just drop a link in their YT videos
and a flood of cash flows into their business
That’s what a personal brand does
It creates trust so strong that when you go for the pitch, money just comes to you easily
The second way is something everyone tends to overlook and not pay attention to
It’s a foundational skill in copywriting
But most businesses don’t even do anything to showcase it to their customers
What I’m talking about is Unique Mechanism
Here’s why it’s important…
If you provide a service, usually there’s little differentiating factor in the actual service you provide
That’s unless you have a proprietary software or patented process that no one can copy
Most businesses don’t, so the only way you can differentiate is through copywriting
You can create differentiations by renaming your process to sound different
When you sound different, people will flock to buy your service as they feel its different from your competitor who failed them or they have not heard of such a process
Obviously, there are more ways to create your unique mechanism and this is just one of the many ways you can create a most in your business
The last way is what I learned from other online businesses like affiliate marketing & 9 figure ecom companies
It’s something so simple to apply to your business instantly
It’s all about hidden economics
How much can you extract from one lead or client in your business
You see, people only think in a straight line.
If I sell leads to insurance agents for $5 per lead
The maximum amount I think I can earn from each lead is $5
But here’s where it gets interesting
What if
I sell the same lead to multiple other businesses in adjacent niches?
I create a newsletter to generate profits from affiliate marketing and sponsorships
I create more offers on the back to sell to these audience
When your competitors do not understand how are you able to spend 5-10x more money to acquire a lead
You are able to gain an unfair advantage and create a moat for your business.
