Let me share something that challenges conventional business wisdom.
Recently, I made what most would consider a “strategic error.”
Found out Dave Dee (Dan Kennedy’s CMO) was visiting Singapore…
And instead of following proper event planning protocols…
I decided to throw together a last-minute gathering.
Here’s the thing about rapid-execution decisions…
They completely violate every “professional event planning” principle.
Think about it:
• Securing a premium venue on short notice
• Sourcing 60+ chairs without existing vendor relationships
• Assembling an event team without proper onboarding
• Building attendance without a lengthy promotional runway
And yes, Dave was literally here on vacation.
(Everything is solvable… but this was pushing it.)
But let me break down what actually happened:
122 registrations.
100+ attendees.
Multiple 7-8 figure business leaders present.
And the strategic insight?
We generated more market authority in ONE evening…
Than most businesses achieve through months of “proper” brand building.
This matters because it reveals something most people miss about market positioning:
Sometimes violating “best practices” creates unexpected advantages.
While others are:
• Waiting for perfect conditions
• Following standard operating procedures
• Playing it safe with their positioning
You’re out there creating real-world impact.
Even without perfect systems.
Even without ideal timing.
Even when it challenges your strategic comfort zone.
Now, you might think this was just fortunate timing.
But here’s what I’ve discovered after years of building systems:
When you focus on delivering genuine value to your market…
The “luck” becomes surprisingly systematic.
Your authority compounds.
Your positioning strengthens.
Strategic opportunities multiply.
Not from following textbook strategies…
But from being willing to execute when others hesitate.
Even when it defies conventional wisdom.
Think about it – how many opportunities have you missed waiting for “perfect” conditions?
Let’s make this practical:
The next time you see a strategic opportunity…
Will you wait for ideal conditions?
Or will you trust in your ability to solve problems in real-time?
The choice shapes your entire growth trajectory.
Here’s to strategic execution,
Bryan
P.S. Next time an industry authority visits Singapore… I’ll probably make another “strategic error.”
Consider this your advance notice. 
