Looking to launch a lead magnet soon?
You may want to watch my latest pod with my partner Elias…
After reviewing hundreds of ebooks, free courses or training…
I’ve noticed a common trend between the successful lead magnets and those that aren’t.
Here we go:
- The broader the lead magnet, the more nurturing you have to do. The more effort it takes to build rapport, the better.
- The best lead magnets address a NEED, not a want. For example, one of the best Interior Design ads targeted couples who had just bought their BTO flats. This is brilliant. Why? Most couples often get Reno after buying their flat.
- Great lead magnets should solve the target market’s existing needs as comprehensively as possible. For example, what do you need to lose weight? Exercise routine, meal prep, and dietary guidelines.
- A lead magnet should be designed strategically to reduce the Cost Per Acquisition. Remind them that information is insufficient and create urgency to reach out for the backend offer.
- The lead magnet needs to align with your funnel and unique value proposition, and it shouldn’t be a copycat of what is already on the market.
- The best lead magnets create conversations and intimacy with your leads. They know what makes you different compared to everyone else in the industry.
Hope this gives you good value.
Btw, launching a lead magnet is laborious and time-consuming so it pays to do this meticulously.
Don’t “wing it” because a wrong lead magnet will attract the wrong crowd.
And if you were to get a list of cold leads…
You will have to spend a lot of effort following up and nurturing them.
That’s a huge pain you don’t want to deal with.
Because of this, you want to ensure you get your lead magnet right.
