One reason I left the agency circuit is that I saw many practices I didn’t like.
Case in Point:
So some of the biggest names in the industry (I won’t say who) shared something along the lines of:
You Have to Spend More to Make More.
The problem was that this strategy used to work back in the pandemic – When competition is less stiff.
Digital Marketing was on a bull run from 2016 to 2018, and it hit its peak in 2020 to 2022.
Then I was starting to feel that things were changing in 2023…
And that’s why I left the agency space.
Because competition was exponentially increasing, and acquiring customers was getting harder and harder.
If you spend more while keeping the other factors (Copy, Offer, Funnel) constant…
You will get lower and lower margins.
It’s just economics…
When you increase your advertising spending, the ad platforms laugh at the bank at the end of the day (Your Facebook, TikTok, Youtube).
Many agencies have realized this problem and have started to prescribe different solutions.
Such as…
Changing the funnel (Which creates shiny funnel syndrome).
Changing the offer (Which creates more work because you have to build something completely new).
Casting a wider pool (Which lowers the quality of leads)
That’s when it immediately clicked…
The answer to solving this problem at a systemic level isn’t just media buying, copywriting, or coordinating the two…
You need an end-to-end approach when you look at the entire business.
That’s how I started to put the pieces of the puzzle of the EverGrowth Flywheel I built.
So if you’re sick and tired of applying conventional digital marketing advice but not getting results…
>>> Watch How To Generate 10-20 Clients/Month Using The Evergrowth Flywheel
P.S: Honest advice – The next time you see a guru prescribing advice that the masses are taking, it’s probably wise to zag the other way.
Well, that’s how you differentiate.
It’s simple marketing 101.
