Ever feel like you’re struggling to sell in a crowded market?

In my latest podcast where Hsin An shared his journey…

He shares the importance of developing a unique philosophy in business.

In a saturated market where information is widely available, having a set of principles and values will help you differentiate yourself.

This is necessary if you’re a financial consultant or realtor in SG…

So what’s Hsin An’s philosophy?

Service before Selling

Hsin An never pitches anything before understanding the full picture.

He conducts a patient breakdown of what the client needs…

Before prescribing the best solution for his clients

Hsin An never pushes for the close because this creates resistance in his leads.

Instead, he leads with care – giving them what they need instead of what is profitable or lucrative for him.

Hsin An is also honest with his clients.

For example, he doesn’t encourage his clients to invest when the market is already at an all-time high.

This puts his leads at ease.

In addition, Hsin An also has a holistic suite of financial planning solutions.

He handles everything from medical insurance and investments to estate planning for his clients.

That’s how he gives his clients peace of mind.

So if you’re struggling to serve in a crowded market…

Remember, people buy when they have problems – They are willing to pay when they feel like you understand what they are going through.

Whenever you push, you create resistance.

Whenever you listen, people open up.

In summary, stop thinking like a salesperson…

Start understanding your prospect’s problems and then try to solve them individually.

Remember Jordan Belfort from the movie Wolf of Wall Street, where he did his famous demonstration on how to sell a pen?

People don’t need to be sold to.

They buy when they have problems.

Hope this insight shifts how you think about sales.